People Led.
Partner Driven.


Canada’s only new home sales training program rooted in human-centred emotional intelligence - developed for sales teams and the leaders who build them.

Most new home sales teams don't fail because they lack talent. They fail because they lack structure, culture, and a training system that turns potential into consistent, measurable performance.

Leaders get promoted into complexity they were never trained for. Salespeople hit a ceiling that they can't see past. This is where Parallel & Co. comes in.

OUR MISSION

When teams plateau, when sales stall, when the energy goes flat - that’s where Parallel & Co. begins.

For over two decades, Jenny Wun has built and trained new home sales teams and partnered with British Columbia’s top developers. She is the only Canadian coach and trainer specializing in new home sales who integrates psychological assessment - EQ-i 2.0 and EQ 360 - into her training methodology.

Parallel & Co. was built on a simple belief: performance starts with people, and people perform at their best when they're seen, supported, and equipped.

We combine proven systems with conscious human development to move teams from stagnation to action. Whether you're a developer building a sales team or a salesperson building a career, Parallel meets you where you are and moves you and your team forward.

Human connection is the most reliable strategy in any market. Performance begins with people, and people thrive with support, structure, and skill.

We deliver relationship-first strategies and proven systems that move you and your teams into action.

WHY PARALLEL

Innovation & Diversity

Fresh Tools.
Real Results.

We push boundaries with progressive techniques, fresh perspectives, and emerging technology, from AI-assisted coaching tools to EQ-i 2.0 and EQ 360 training.

Credible
Expertise

23 Years in the Room Where It Happens.

23+ years of experience. UBC Organizational Coaching certified. AREN and AREC designations. Over $1 billion in sales volume and 52+ multi-family projects sold.

Collaboration & Community

You Don't Have to Figure It Out Alone.

We build and nurture community. We’ve partnered with 30+ developers and over 50 top business and industry leaders to grow stronger teams together.

Sales
Excellence

Tactics That Actually Work In Today’s Market.

We design with intention. Customized workshops, one-to-one coaching, executive programs, consulting and keynotes built to evolve people and business alike.

Activate the potential of your People. Develop resilient teams and consistent sales. We offer Unparalleled Services.

Every engagement with Parallel & Co. blends seasoned industry expertise with proven systems and genuine human development. Whether you need one-on-one coaching, a custom workshop, a keynote that moves a room, or a retreat that resets a team, every service is built around the same belief: performance starts with people, and people start with support.

We work with developers, sales teams, brokerages, and leadership groups who are serious about building something that lasts.

OUR SERVICES

0.1Speaking / Facilitator

When your event needs a speaker who changes how the room thinks.

Jenny’s brings the kind of grounded authority that makes people lean in and ready to act - not just take notes.

0.2Workshop Training

When your team needs hands-on, skilled-based training built for your market.

Each workshop is tailored to the specific people, dynamics, and goals in the room. Every session starts with where your team actually is - not where a generic curriculum assumes they should be.

0.3Executive Coaching

When you're ready to embrace a different way of leading.

Most real estate leaders are promoted for what they could do - not for what they'd need to do next. Executive coaching with Parallel & Co. is for the leader who's ready to close that gap.

0.4Fractional VP of Sales

When you need senior sales leadership without the full-time hire.

You're growing faster than your structure. Your sales team needs strategic direction, accountability, performance management, and strategy - but a VP-level hire doesn't make sense yet.

0.5Company Retreats

When the team needs to reset, reconnect, and rebuild alignment.

Jenny Wun is a Master Facilitator who has held space for teams of 5 to 100 - guiding organizations through the hard conversations and back to a shared sense of direction.

Ready to move your team forward? Book
your discovery call.

Let's talk about what's next for your performance, your people, and your culture.

Smiling woman with wavy blonde hair, wearing a white pinstripe blazer, black lace top, gold jewelry, and red lipstick, standing with crossed arms in an office space with a blurred background.

OUR SUCCESS

Human-centred training for new home sales teams - from individual skill-building to multi-family sales strategy, culture development, and leadership that keeps great people in the room.

$1B+

In Total Sales Volume

Proven results across BC’s most competitive markets

23

Years of Industry Experience

Through every market cycle, from booms to corrections

52+

Multi-Family Projects Sold

From pre-sale launches to completions

500+

Coaching Hours Delivered

Every hour a real conversation

with real sales people 

30+

Developer Partners

Behind BC’s most recognized residential communities

Download Our Resources

Download our FREE Resources on Strategies Every Sales Leader Should Know, Guides to Difficult Conversations in New Home Sales & so much more!

Developer Partners

OUR LEGACY

In Their Own Words

Let’s Begin the Conversation.

Join the Parallel community for insights on building resilient teams and consistent sales, delivered monthly. No filler. Just what works.